passive cooling Articles

Reflective Roofs Cut Cooling Costs by 25 Percent

Reflective roof technology lowers cooling costs by up to 25 percent by deflecting heat, while extending roof durability and improving indoor comfort. Explore how roof material, local climate, and proper installation influence outcomes, why initial investments yield quick returns, and the ways this eco-friendly upgrade increases property value and minimizes environmental harm.

By Erica Fagundes

Nov 12, 2025

5 min read

cooling roofing passive cooling

Energy Savings

PCMs Cut Cooling Costs by Storing Heat Naturally

Phase change materials (PCMs) act as natural heat storage, absorbing warmth during the day and releasing it at night to lower cooling costs by up to 20 percent. Integrated into walls or ceilings, they complement insulation, reduce HVAC strain, and enhance sustainability while increasing home value and comfort.

By Erica Fagundes

Sep 9, 2025

5 min read

energy-efficiency PCM passive cooling